Knicks Used Cameo From 'The Sopranos' in Hilariously Bad Pitch to LeBron in 2010

A video surfaced of stars from the iconic TV show trying to recruit LeBron James to New York, and it did not turn out well.
Apr 14, 2024; New Orleans, Louisiana, USA;  Los Angeles Lakers forward LeBron James (23) looks on
Apr 14, 2024; New Orleans, Louisiana, USA; Los Angeles Lakers forward LeBron James (23) looks on / Stephen Lew-USA TODAY Sports

LeBron James captivated the sports world when he entered free agency during the 2010 offseason. Coming off back-to-back league MVP awards, LeBron capitalized on the hype surrounding him by announcing his free-agent destination on the now infamous television special, 'The Decision.' It's often scrutinized for being overly dramatic, but that wasn't the only cringe-worthy spectacle to come out that summer.

While many figured LeBron would end up in Miami (which ended up happening), New York was viewed as one of his potential destinations. As such, the Knicks went all out in their pitch to LeBron, but they might have ended up scaring him away.

While there has often been speculation on how the Knicks tried to recruit LeBron, video of New York's pitch finally surfaced Tuesday afternoon via Pablo Torre's podcast, and it's worse than anyone could have imagined.

The video features Tony and Carmela Soprano, played by James Gandolfini and Edie Falco, in a witness protection program in New York. The couple is trying to find a place for "Tony's friend" LeBron James to live. Carmela stumbles upon a classy residence on the East Side of Manhattan, referring to Madison Square Garden. Tony then ends the video by saying "that's going to be perfect for him" as the couple smirks into the camera.

Though it seems like a 10-year-old Knicks fan made it, this was actual footage that the Knicks played for LeBron to lure him to their team. A video of Tony eating some gabagool might have been more convincing than what the Knicks put together.

LeBron has since admitted that the Knicks were one of the teams he considered during the 2010 offseason, but it's safe to say this horrendous video pitch probably did more harm than good.

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