Last week, the Charlotte Bobcats Hornets unveiled their new uniforms for the 2014 – 2015 season and one thing about the jersey was very noticeable. The NBA logo was moved to the back of the jersey. NBA officials told ESPN that their altering all the teams jerseys for next year for “stylistic” reasons. The empty space on the front of the jersey will be left empty for now. While at a sports business conference early in the year, Commissioner Adam Silver said advertisements on uniforms are “inevitable”. The plan was that the advertising would be a 2.5 x 2.5 patch to be placed where the NBA logo used to be.
This really isn’t a bad thing.
The NBA may be the first professional league out of the big four but they wouldn’t be the first league to put ads on the uniforms. Minor League teams in the AHL like the Syracuse Crunch and the Elmira Jackals of the ECHL have ads on their jerseys. Driver suits in Nascar are filled with advertisement. Plus have you ever looked at the Manchester United jerseys? Their team logo is a little 2.5 x 2.5 patch while the AON company logo takes up the majority of the jersey. Yet, when watching minor league hockey or Nascar or even the English Premier League the ads have never been distracting and never takes away from the game being played. The only way that these ads would be a distraction is if say the Knicks had an ad for Extenze. Jimmy Johnson can’t even save those commercials, just imagine that on a Knicks jersey.