We’re about a week away from Super Bowl XLVII, which is being hosted by New Orleans. The game will be played at Mercedes-Benz Superdome; indoors. Now, it’s about 18 degrees outside here in New York, maybe a little colder with winds blowing. My nose is frozen and runny like a broken water-faucet, my ears are about to fall off, which makes me wonder: How bad will next year’s Super Bowl be?
New York/New Jersey will be hosts of Super Bowl XLVIII in 2014 at MetLife Stadium–it will be the first Super Bowl played outdoors in a cold-weather region–and New York is already making preparations. The NFL was well aware of the frigid temperatures it will encounter, but that didn’t stop the NFL and commissioner Roger Goodell from placing it in New York. New York City’s Mayor Bloomberg is also on board with the Ice Bowl.
Bloomberg said that part of midtown Manhattan will be turned into “Super Bowl Boulevard.” He also gushed that “it’s a touchdown for everyone!” Apparently it will be. The fun fan zone–free of charge–will include nightly concerts, games, ESPN and NFL Network will be there broadcasting, and players will be on hand to sign autographs. Pretty exciting stuff.
Economically, it makes sense. ESPN reports the event would have an economic impact in the region and generate a projected $500-$600 million. Let’s just hope it won’t be too cold that night.
“We’re going to embrace the weather, embrace New York and New Jersey,” said Goodell. Not concerned about the dropping temperatures in this region. “That’s football,” said Mayor Bloomberg, “it’s meant to be played outdoors.”
So, can we expect that both Bloomberg and Goodell will be outdoors the entire game, weathering the freezing cold? Or will they be indoors in the warmth of their cozy suites, enjoying a hot chocolate?
What do you think?